May 14, 2019

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Kruger New Plant Announcement.pdf

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OKANAGAN VALLEY, BC, May 13, 2019 /CNW/ - What originally began as an outrageous dream has achieved the unthinkable: CheckMate Artisanal Winery has been awarded a perfect 100-point score for its 2015 Little Pawn Chardonnay, the first time a Canadian table wine has ever achieved a perfect score.   

CheckMate Artisanal Winery was born out of a bold vision that by harnessing the effects of climate change it would now be possible to produce +$100 elegant, Burgundian-style Chardonnay in a very unexpected place, British Columbia's Okanagan Valley.  

"This is a momentous achievement for the entire Okanagan Valley," said Proprietor Anthony von Mandl, O.C., O.B.C. "It's exhilarating to taste a wine that reaches this pinnacle of quality. It's like a beautiful work of art, every sip is telling its story about its origin and its vintage. With each vintage the quality and character of these wines continues to improve. The realization that wines of this calibre are meticulously grown in our family's own vineyards in the Okanagan Valley make this recognition even more gratifying."

Dr. Gregory Jones, PhD¹, one of the world's most preeminent experts on climate and viticulture commented: "Twenty years ago, it would not have been possible to make a wine of this calibre in the Okanagan.  The world's wine map is changing. This is largely the result of changes in climate that have shifted wine styles in some regions. For the Okanagan Valley, climate change has transformed it into a magical place to grow and ripen fruit and produce world-class wines such as Chardonnay, Merlot and Pinot Noir."

Australian-born winemaker Philip McGahan was enticed to leave Williams Selyem Winery in Sonoma to come to the Okanagan with the sole purpose of working within this new climatic band for winemaking to craft 'New World' Chardonnay with 'Old World Elegance' at CheckMate Artisanal Winery.  These extremely small lots of Chardonnay and Merlot display impeccable character, integrity and quality, and are the culmination of more than three decades of sustainable farming and pushing the boundaries of winemaking in the Okanagan.

"Winemaking is like the game of Chess, it requires the winemaker to think many steps ahead, anticipating the impact each move will have at a later point in time," said McGahan. "Just like a Grandmaster has a game plan, a winemaker heads into each growing season with a clear vision, a plan for contingencies, and you must stay true to your resolve. When that resolve is to craft world-class wines and you ultimately achieve it, you have truly mastered your craft."

There's an interesting twist to this story, perhaps even a premonition. In 1994, the Okanagan was first placed on the world wine map with a surprise win by Mission Hill Family Estate for 'Top Chardonnay in the World' at the International Wine & Spirit Competition in London. The grapes for this award-winning wine were grown in the same vineyard used today for CheckMate. This site is home to possibly the oldest vines in Canada, dating back some 45 years, including a mysterious Chardonnay clone of unknown origin that formed the backbone of the 1994 'Best Chardonnay in the World' Trophy winner in London and this 100-point Little Pawn Chardonnay.

The 100-point score was awarded by John Schreiner, wine writer, sommelier and author of over 15 books on the subject of Canadian wine. In his review of the 2015 Little Pawn Chardonnay he noted: "It takes a considerable investment to make wines like these, starting with practises in the vineyard and carrying through to the winemaking. It is impossible to find anything negative about this wine."

The 100-point 2015 Little Pawn Chardonnay is available only at CheckMate Artisanal Winery where visitors have a rare opportunity to taste these wines at The Installation, an innovative 'pop up' tasting room designed by Seattle-based architect Tom Kundig.  Currently in construction is a brand new contemporary winemaking facility, tasting room and members' lounge that will completely transform the winery into a work of art on its own.

CheckMate Artisanal Winery crafts a portfolio of Chardonnay and Merlot utilizing wild yeast ferments and without recourse to fining and filtration, to let nature take its course. These wines have earned more than one-hundred +90-point scores from critics around the world, including Steven Spurrier, Anthony Gismondi, Christopher Waters, Wine Enthusiast and Wine Spectator which heralded them as "…some of the best young wines coming out of Canada today."

CheckMate's current Chardonnay and Merlot vintages and library wines are available to order via the winery's website at www.checkmatewinery.com

TORONTO, May 13, 2019 /CNW/ - Since 1964, guests from coast-to-coast have started their day with their cup of Tims coffee. Today, Tim Hortons is announcing the introduction of its' custom Tims FreshBrewer^TM Technology to optimize coffee consistency, a new and improved lid that reduces spills and a commitment to transforming consumer behaviour to decrease the use of single-use paper cups. 

Coffee
In 1964, Tim Hortons created a signature coffee recipe with premium beans that Canadians fell in love with. In 2019, Tim Hortons still serves that same great signature coffee using the same premium beans to millions of Canadians every day. But since that day in Hamilton when the first Tim Hortons restaurant opened its doors, more advanced brewing technologies have been developed and perfected that help drive guest experience.

Tim Hortons in-house coffee experts conducted market tests with restaurant owners and guests and worked closely with engineers to develop a better and more consistent brewing technology, while maintaining the original secret recipe and our always 20 minutes fresh promise.

After three years of testing and developing our custom brewing technology, Tim Hortons restaurants across Canada have started to roll out Tims FreshBrewer^TM Technology. The FreshBrewer^TM ensures our coffee remains uniquely Tims while improving consistency from cup to cup at every restaurant from coast-to-coast. 

"Extensive research shows guests love Tim Hortons coffee, but it needs to be served more consistently. We're excited to evolve our coffee brewing technology keeping our always brewed fresh every 20 minutes promise to guests and delivering our iconic taste in every cup," says Kevin West, Head of Coffee Excellence for 20 years, Tim Hortons. "From the coffee in a guest's cup, to the cup and lid itself, we are working to ensure that every single element of the coffee experience at Tim Hortons is superior across our almost 4,000 restaurants in Canada."    

Packaging
There are three dimensions to coffee packaging: design, function and sustainability. Tim Hortons brand teams have designed a beautiful, modern and instantly recognizable new cup to align to our updated visual identity. The lids, too, have been completely redesigned in both function and design with a raised dome, tabbed closure, an improved flow of coffee from the cup and an iconic maple leaf embossed in the lid.

"We took more than two years to develop the new lid – conducting 12 research studies, serving over 30 million beverages and working with thousands of guests to help us design it," says Alex Macedo, President, Tim Hortons. "Our guests have been asking for a better lid for years and we took the time to research and develop an improved lid that not just reduces spills but has a reduced carbon footprint. Guest feedback on our new lid is overwhelmingly positive with a nine-to-one preference over our old lid."

Our new lid is made from polypropylene, a material that is 100% recyclable. Polypropylene will be accepted in all of our restaurants and a material type accepted in 95% of curbside recycling programs across Canada.

Sustainability
In 1978, Tim Hortons pioneered the reusable cup program with the Tim-Mug and guests who bring in a reusable cup today continue to enjoy a discount on their coffee.

As the leader in coffee in Canada, Tim Hortons is taking a firm position on single-use paper cups and will execute a substantial marketing effort to support this stance. This decade-long commitment to sustained marketing and advertising will help transform consumer behavior in more ways than one. Tims will help to educate a new generation of guests who could never imagine using a cup just once, as well as introduce a new reusable cup that will be available for purchase at a low price point in restaurants this summer, starting at $1.99.

"Coffee is the very DNA of the Tim Hortons brand – we have taken our time to ensure that we have gotten these initiatives right for our loyal guests," continues Macedo. "This will be a long journey, but it is the right journey to take. As Canada's coffee leader, we are proud to spearhead this behavior change toward using reusable cups."

Other coffee packaging sustainability initiatives in 2019 include testing a more environmentally friendly paper cup, testing a new strawless lid for iced coffee and rolling out wooden stir sticks.

Learn more about the Tim Hortons signature coffee at TimHortons.com

TORONTO, May 13, 2019 /CNW/ - Turkey Farmers of Canada, a national organization representing Canada's 500+ turkey farmers, the Canadian Poultry and Egg Processors Council, Turkey Primary Processing Sector Members, have together launched Think Turkey^TM / Pensez Dindon^MC the first national, bilingual campaign to boost turkey consumption since 2004.  

The five-year, fully integrated program, which includes advertising, digital, experiential, PR, influencer, paid social and more will focus on engaging primary meal planners to raise awareness of the benefits of turkey, drive year-round demand and increase overall consumption and retail availability.

"Turkey is one of the most versatile proteins that easily fits into Canadians' diverse diets, dishes and everyday occasions," said Darren Ference, Chair of Turkey Farmers of Canada. "Over the next five years, we're on an exciting mission to grow turkey's share of plate, shift perceptions and show Canadians that turkey is a delicious, everyday choice to feed their families - and one that supports our local farmers." 

The campaign launched May 6 with a six-week, national outdoor campaign to drive top of mind awareness through broad reach placements in 10 markets that will generate 122.4 million impressions. The outdoor billboard and transit shelter creative playfully takes on other proteins, inviting Canadians to #ThinkTurkey for their favourite everyday recipes from Pomegranate Feta Turkey Burgers to Pineapple Turkey Kebabs, Turkey Adobo and Sweet & Spicy Stuffed Meatballs. Recipes can be found at ThinkTurkey.ca.

The spring outdoor campaign will be further amplified through a national paid search campaign, paid social, online video - including six second and a 40 second YouTube pre-roll spots, PR and influencer engagement.  

Turkey Farmers of Canada has engaged Zeno Group as Agency of Record to plan and execute the fully integrated, 5-year campaign, enlisting True Media as paid media partners to lead the national outdoor, paid search and TV buys.   

Follow the campaign at ThinkTurkey.ca, PensezDindon.ca and through the hashtags #ThinkTurkey and #PensezDindon on social media.