20th January 2020

 Sustainability in foodservice channels is increasingly important, primarily driven by younger generations that are championing such causes. In 2018, 47% of Gen Z consumers stated that ethical and environmentally friendly claims often or always influence their choice of beverage*, as opposed to only 41% in 2016*1. This upward trend suggests that it is critical that foodservice manufacturers move beyond surface-level green practices to incorporate sustainable and ethical production processes from the ground up and highlight further transparency within their supply chains, says GlobalData, a leading data and analytics company.

IMAGE Available: Consumers (%) often/always influenced by how ethical/environmentally-friendly/socially-responsible a product is

Globaldata’s latest report, ‘Foodservice Insights and Trends on Sustainability’, reveals that amid the recent ‘war on plastics’, a number of players are implementing waste-reduction processes, utilizing renewable energy in supply-chain operations and moving toward more sustainable materials for packaging solutions - redesigning products such as plastic straws, cups, sauce sachets and drink-stirrers.

Ryan Whittaker,Consumer Analyst at GlobalData, says:In the future, the sustainability and ethics mega-trend will increase in relevancy to all foodservice outlet types. Coffee and tea shops will continue to be the most impacted, with key players encouraging consumers to use reusable cups, while innovating beyond plastic for key items including straws and drink stirrers. As of 2018, over 25%* of consumers claim to currently bring their own refillable cups with them when dining out based on environmental consciousness.”


IMAGE Available: Consumers (%) that consider bringing own refillable cup to foodservice outlet when consuming hot/cold drinks

Whittaker adds: “Pret a manger is a key example of a foodservice outlet looking to cater to such sustainability trends, with its announcement in 2019 seeing the chain pledge to make 100% of its plastic products recyclable, reusable or compostable by 2025 to align to new EU policies.

“It is important that brands involve millennials in their environmental and ethical initiatives. They seek incremental and positive change, so donating a portion of profits to relevant causes can work toward attracting both sales and company appreciation.”


TORONTO, Jan. 16, 2020 (GLOBE NEWSWIRE) -- Fuwa Fuwa, Toronto’s first specialty shop for soufflé pancakes, announced that it has set its sights on expansion as several new franchise groups have signed on to grow the brand. Fuwa Fuwa hopes to see expansion across Canada in 2020 with the availability of additional franchising opportunities.

The Japanese pancake restaurant’s all-fluff-no-bluff soufflé desserts quickly gained popularity with its flagship location in Toronto’s Annex neighbourhood in 2018. Since then, Fuwa Fuwa has expanded to two additional locations including its latest venture inside Square One Shopping Center.

“At Fuwa Fuwa, we understand our unique offerings and what makes our brand so likeable,” said Benson Lau, co-owner, “We have strong sales and traffic in a restaurant segment that has been challenging for many others. Our track record thus far makes us a great franchise opportunity and is the driving factor for our strategic expansion in 2020.”

Each pancake at Fuwa Fuwa is hand-made to order with fresh ingredients. Each dish begins with egg whites whipped to soft peaks, essential to their final airy quality, and is topped with a selection of fruits, creams, syrups and house sauces. Fuwa Fuwa also offers additional Japanese dessert classics, such as the matcha roll cake, and specialty hot and cold drinks.

Square One Shopping Centre sees 24 million shoppers each year, many drawn in by the sprawling 5,000 square foot Food District. As the brand continues to experience a steady upsurge in sales and traffic, the move to open a Fuwa Fuwa location at Square One Shopping Centre was an important step toward the long-term strategic plan of expanding nationally. 

“We have already been able to attract accomplished franchise partners that have considerable experience and are looking for a unique concept to invest into. Franchising is an important step forward and we believe that we are setting a strong foundation for our future partners to grow with us,” said Lau.

Fuwa Fuwa’s franchising model is designed to enable passionate young professionals to deliver happiness and high-quality unique products through standardized operating, strategic marketing and promotion and management processes. Alongside the opening for the new Square One location, the company plans to expand across Canada in 2020, with ten new stores slated for Ontario and Western Canada. A fourth store is already in the works at SmartCentres Vaughan and slated to open in March.

“Fuwa Fuwa has real momentum and we aren’t slowing down anytime soon,” said Lau. “We have many more franchise opportunities for those interested in joining the Fuwa Fuwa family and I have no doubt that we will continue to show impressive growth as we expand into new markets.”

Fuwa Fuwa invests strategically in traditional and digital marketing as well as PR and has been covered by major publications alongside sweeping award categories for Toronto’s top flapjacks and best brunch.

Square One Shopping Centre is located at 100 City Centre Drive, Mississauga. Fuwa Fuwa will host its grand opening inside Square One on January 18, 2020. The store will be celebrating the opening day with one free Fuwa Fuwa Signature Pancake (Original Soufflé Pancake, Strawberry, Blueberry, Banana) per person for the first 200 guests, and a free bubble tea with the purchase of a pancake.

Interested franchise partners can contact the brand here.


LOS ANGELES, Calif. – January 15, 2020 - Califia Farms, a leading independently owned plant-based food and beverage company founded by natural product visionary Greg Steltenpohl, announces it has completed one of the largest private capital raisings within the natural foods sector, through a $225 million Series D financing led by the Qatar Investment Authority (QIA).  Other investors in the financing include Singapore headquartered investment company Temasek, Canada based Claridge, Hong Kong based Green Monday Ventures, and a Latin America based family with significant interests in coffee and consumer products. Existing investors also converted previously issued notes as part of the financing.

The new investor group will take a minority stake in Califia Farms, with representatives from QIA, Temasek, and Claridge joining the Board of Califia, alongside founder Greg Steltenpohl and existing investors Sun Pacific, Stripes and Ambrosia.

Demand for plant-based beverages is exploding worldwide as consumers seek healthier, great-tasting dairy alternatives. This latest funding round will help Califia Farms build on the success of its oat platform and launch other lines. Proceeds will also allow Califia to further invest in increased production capacity, substantial R&D, deeper U.S. penetration, and continued global expansion.

Inspired by the legendary Queen Califia, namesake of the state of California, Califia Farms was founded in 2010 and has become one of the fastest-growing natural food and beverage companies of scale in the U.S. and select international markets. Califia is on a mission to discover and share ‘what plants can do’ to help people transform their health and adopt a lower carbon ‘foodprint’[1].

Califia is looking forward to working with a more global investor base, as the company continues to grow and fulfill its mission. “The more than $1 trillion global dairy and ready-to-drink coffee industry is ripe for continued disruption, with individuals all over the world seeking to transform their health & wellness through the adoption of minimally processed and nutrient rich foods that are better for both the planet and the animals,” said Greg Steltenpohl, Califia’s Founder and CEO. “Califia’s role is to help plant the future.”

“Speed to market is critical for companies at our stage and we are thrilled that our new partners share our vision to be the leading independent brand in the plant-based sector. Each of our partners brings significant resources and global expertise to accelerate our next stage of our growth,” he added.


January 15, 2020

The recent past has observed significant increase in the number of foodservice restaurants. This would remain among the leading factors driving consumption of straws at a global level. The mass shift in preference from plastics to recyclable and biodegradable material alternatives has been the key trend shaping straw sales. On the back of these factors, the straw market is projected to expand at a strong CAGR of nearly 7% during the forecast period (2019 - 2029).

Paper has been witnessing solid rise in demand as an eco-friendly, sustainable alternative to single use plastic, which indicates a massive opportunity for paper straws in the near future. Currently, plastic straws and paper straws collectively account for the most of global market revenues.

Key Takeaways - Straw Market Study

  • Plastic straws are the most common trash item found in ocean. To overcome this and decrease the consumption of plastic straws, various manufacturers are offering recyclable, reusable, and compostable straws
  • Increasing number of bars and lounges, restaurants, and quick service restaurants is intensifying consumption of straws
  • Brand owners are investing in marketing and branding of products, which are expected to gain consumers’ attention
  • Straw manufacturers are collaborating to produce custom-made straws with logos and taglines for marketing as well as branding
  • To eliminate the usage of single-use plastic straws, foodservice companies and brand owners such as McDonald’s and Starbucks are using paper and bio-based straws

Straw manufacturers should focus on investments in novel material combinations to enhance the quality of straw, along with taking recyclability into consideration. Furthermore, small and medium scale players in the global straw market should augment investments in marketing through online foodservice platforms to establish themselves as a brand.

E-catering and Online Foodservice Platforms to Propel Straw Market Growth

Online foodservice platforms are providing convenient delivery at low costs, along with efficient packaging solutions, which is fueling worldwide sales of straws. Changing consumption pattern from offline to online sales channel in the F&B industry is anticipated to drive the straw market growth. Increasing number of fast food outlets and restaurants are also anticipated to create huge demand for straws in coming years.

Straw Market - Key Trends Shaping Competition

Manufacturers in the straw market are adopting collaboration strategy to expand their global reach. Leading players are offering wide range of options for straw consumers, such as collapsible straws, biodegradable straws, recyclable straws, reusable straws, and straw (Hay) straws.

  • Collaborations and Joint Ventures
  • Stora Enso Oy, a leading player in the packaging industry, and Sulapac Oy, a cosmetic packaging solution provider, formed a collaboration to create renewable straw ‘Sulapac Straw’.
  • A new entrant in the straw market, FinalStraw, which is a straw manufacturer, came up with a product ‘Collapsible Straw’. This can be folded and carried with a keychain, and is also reusable.
  • Product Launch
    • A new entrant in the straw market, FinalStraw, which is a straw manufacturer, came up with a product ‘Collapsible Straw’. This can be folded and carried with a keychain, and is also reusable.

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