Bel Group Canadais entering a new phase of growth in the Out of Home channel, with a renewed strategy designed to accelerate its ambitions and ensure its portfolio of ideal healthy snacks reaches consumers wherever they are. As part of this evolution, Bel Group Canada is consolidating its foodservice and convenience distribution through one exclusive strategic partner: Dot Foods Canada.
This new approach will help make Bel’s flagship brands more widely available for foodservice operators, convenience outlets and other Out of Home partners across the country. Bel’s Out of Home business is focused on two complementary streams: culinary solutions, led by brands such as Boursin and Kiri, and healthy snacking, with products including Babybel, The Laughing Cow and GoGo squeeZ. Through this strengthened model, Bel aims to build Out of Home into a more significant growth driver, with the ambition for the segment to eventually represent approximately 10% of the company’s overall sales.
This strategic shift follows the appointment of Jeff Tetzlaff as Senior Director, Out of Home – Strategies and Planning at Bel Group Canada. In this role, Jeff will play an important part in supporting Bel Group Canada’s continued growth and strengthening its presence in the Out of Home channel. Joining Jeff is Stephanie Aiello, National Non-Commercial Foodservice Manager, who will be responsible for overseeing clients across diverse foodservice channels, such as healthcare, educational institutions, retirement homes, and other non-commercial sectors within the Canadian market. For more information, please visit belfoodservice.ca.
