BANFF, ALBERTA – November 25, 2025 – Born in Kelowna and now serving communities from coast to coast, Chopped Leaf hosted its 2025 National Franchisee Convention in Banff, Alberta in November, bringing together franchise owners, corporate leaders, and partners from across Canada.
The convention, themed Believe in the Leaf, served as a platform for collaboration, learning, and recognition. It also marked the launch of the brand’s new Loyalty Rewards Program — designed to thank loyal guests and strengthen the brand’s digital connection with customers across Canada.
“Believe in the Leaf reflects our confidence in where this proud Canadian brand is headed,” said Nick Veloce, President and COO, Innovative Food Brands. “The convention highlighted the strength of our franchise system and the impact that shared purpose can have. When our network pulls in the same direction, it creates real momentum and opens the door to growth and new opportunities.”
New Feel Good Rewards Program Introduced
Chopped Leaf also debuted its Feel Good Rewards Program at the Convention, introducing a fresh way to reward guest loyalty and connect through its digital platforms.
The Feel Good Rewards Program, which was launched today, includes the following features:
- Guests earn points for every dollar spent
- Points can be redeemed for free menu items or cash savings
- Any purchase over $9.99 counts toward visit-based rewards, with a free reward unlocked on the third visit and a grand reward on the twelfth
- Every new registrant receives a free wrap welcome offer
- Guests can order for pickup or delivery through the app and purchase and send e-gift cards
- Exclusive offers, fresh deals, and in-app discounts are available through the app
“Our guests have supported this brand for years, and the Feel Good Rewards Program is our way of giving back,” said Karen Paradine, Head of Marketing, Chopped Leaf. “We want people to feel appreciated every time they visit. This program rewards loyalty in a way that’s simple, meaningful, and true to who we are.”
Franchisees Inspired and Focused
The multi-day event included workshops, keynote presentations, awards, and networking opportunities designed to inspire innovation and strengthen collaboration across the franchise network.
“Being part of this brand has been both rewarding and inspiring,” said franchisee Chetan Jajadiya, Dartmouth, Nova Scotia. “Events like this remind us that we’re not just running restaurants — we’re part of a national movement to make healthy eating accessible and enjoyable for everyone.”